How Did General Motors Lose its Edge in the Marketplace?
Jun 27, 2008: 9:42 AM CSTGeneral Motors (GM) hit a 52-year low yesterday, and isn’t showing much signs of a technical or fundamental recovery. How did the stable blue-chip company go astray?
Let’s peek at the chart:
To be fair to GM, let’s compare it to Ford Motor Company (F) to see a very similar chart, though Ford is only retesting levels not seen since 1992.
GM is down 33% for the month of June so far, and Ford is down 26%. The effects of higher gas prices have indeed affected these stocks, but why so dramatically?
Rather than go into a lengthy discussion, I wanted to highlight analysis written by Adam Hewison on his Market Club Blog that details some of the strategic blunders (like scapping plans for an electronic car in 2002) in his ironically titled posting “What’s Good for General Motors is Good for America.”
To highlight some of Hewison’s discussion, I included some of the following revealing quotes:
“What’s interesting is that high point in the stock was right around the time GM scrapped its EV1 car (chart is from Market Club).”

“General Motors tends to make most of its money on sales of replacement parts. Up to 40% of its profits come from selling replacement parts for existing GM automobiles, so why would they sabotage their own cash flow?”
“This may be one of the biggest blunders ever in American corporate history. GM took the lead in electric car technology (smart move), but was not convinced that they as a company could be profitable selling electric cars.”
Check out Hewison’s full post, which includes a sample trading strategy test results of GM trading tactics and a savvy concluding quote.















